January 12,2012 (Thursday)

0900-2200

Registration
Hainan International Convention & Exhibition Center

0800-1200

Golf party（Registration Only）
Mission Hill Haikou

0930-1030

UFI Asia-Pacific Meeting (Members Only)
Meeting Room 201 of Hainan International Convention & Exhibition Center

1030-1200

UFI Asia-Pacific & IAEE China Combined Meeting (Members Only)
Meeting Room 201 of Hainan International Convention & Exhibition Center

1400-1530

AFECA Meeting (Members Only)
Meeting Room 203 of Hainan International Convention & Exhibition Center 

1330-1530

News Conference of the 8th China International Event Festival
Meeting Room 202 of Hainan International Convention & Exhibition Center 

1600-1630

Meeting with VIPs of CEFCO2012 by State Leader (Invitation Only)
VIP Room 301 of Hainan International Convention & Exhibition Center

1630-1715

Opening Ceremony of CEFCO2012
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

Host:
Mr. Wang Jinzhen ，Vice Chairman of China Council for the Promotion of International Trade (CCPIT);Vice Chairman of China Chamber of International Commerce (CCOIC)
Address :
1. Mr. Wan Jifei，Chairman of China Council for the Promotion of International Trade (CCPIT)；Chairman of China Chamber of International Commerce (CCOIC)
2. H.E. Abdul’ahat Abdulrixit，Vice Chairman of Chinese People's Political Consultative Conference (CPPCC)
3. Mr. Li Guoliang，Vice governor of the People’s Government of Hainan Province
4. Mr. Lu Jijian, Deputy Director-General of Ministry of Commerce of the People's Republic of China Department of Trade in Services and Commercial Services
5. Mr. Arie Brienen，2012 President of UFI
6. Mr. Steven Hacker，President of IAEE, Director of the U.S. Travel Association and is Chairman of the Convention Industry Council (CIC)
7. Mr. Lewis Shomer, Executive Director of SISO
8. Mr. Marco Spinger，Director Division Global Markets of Association of the German Trade Fair Industry（AUMA ）

1715-1730

The ceremony of renewing the agreement on cooperation of CEFCO between CCPIT, UFI, IAEE and SISO
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

Guests：
Mr. Wang Jinzhen ，Vice Chairman of China Council for the Promotion of International Trade (CCPIT);Vice Chairman of China Chamber of International Commerce (CCOIC)
Mr. Arie Brienen，2012 President of UFI
Ms. Doreen Biela, Chairman of the IAEE
Mr. Sean Guerre, Chairman of the SISO

1730-1800

Release of the Annual Report of China's Exhibition Economy
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

Host: Mr. Gu Chao, Director-General of the Exhibition Department of CCPIT
Director-General of the Exhibition Administration Office of CCPIT
Speaker: Mr. Wang Jinzhen, Vice Chairman of China Council for the Promotion of International Trade (CCPIT);Vice Chairman of China Chamber of International Commerce (CCOIC)

1800-2030

Welcome Banquet hosted by the People's Government of Haikou Municipality
The Opening Ceremony Hall of Hainan International Convention & Exhibition Center

2030-2230

CEFCO2012 Chengdu Night VIP Party
Info Salons VIP Party (Invited Only)

January 13,2012 (Friday)

0800-1200

Registration
Hainan International Convention & Exhibition Center

0900-1030

Plenary Session 1: Voice from influential exhibition organizers
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

The convention and exhibition industry have successfully overcome the past recession. Recent statistics and index reflected the inspiring recovery of the economy, which gave a lot of confidence to the market. China now accounts more than 10% of the world top-100 large scale commercial exhibitions and the number is still expected to grow in the future. However, we should maintain calm and cautious on evaluating the core competitiveness while some exhibitions have gained the overwhelming advantage as far as the scale is concerned. In this session, a number of the most influential exhibition organizers will discuss the questions on how to break through the bottleneck and make the projects from bigger to stronger.

Moderator：
Dr. Hans-Joerg Geduhn, General Manager of Shanghai New International Expo Centre Co., Ltd.
Speakers：
1. Mr. Cai Guofeng, President of China International Exhibition Center Group Corp.
2. Mr. Benjamin Chau Kai-Leung, Deputy Executive Director of the Hong Kong Trade Development Council(HKTDC)
3. Mr. Klaus Dittrich, Chairman & CEO of Messe München GmbH
4. Dr. Roland Fleck, CEO of Nürnberg Messe
5. Mr. Jimé Essink, President & CEO of UBM Asia Ltd.

1030-1045

Tea break

1045-1200

Plenary Session 2: The positive interaction of MICE and tourism for tourism destination cities
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

Good service of tourism is often conducive to the development of a city's exhibition and conference industry since they share many similarities and relevance in terms of resources including transportation, hotels, catering and recreations. How to integrate these advantages to attract tourists as well as business people is a challenge for a lot of tourism destinations which want to boom its MICE industry. Let's learn together from the experts that how to transform the local favorable conditions into the actual attraction for both the buyers and sellers.

Moderator：
Mr. Shi Yongsheng，Vice Director of the Coordinating Office of Convention & Exhibition Development Hangzhou China, the Office of the West Lake International EXPO Organizing Committee Hangzhou China, and the Office of the World Leisure EXPO Organizing Committee Hangzhou China
Speakers：
1. Mr. Ni Jian, Deputy Secretary-General of Hainan Provincial Government
2. Mr. Steven Hacker，President of IAEE；Director of the U.S. Travel Association and Chairman of the Convention Industry Council (CIC)
3. Mr. Chen Lin, Director of  Chengdu  Municipal Bureau of Exposition；Chairman of China Council for the Promotion of International Trade Chengdu Sub-council
4. Mr. Wu Jiashi, Vice Mayor of Guilin city and the Director of the Administrative Committee of Guilin National Hi-Tech Industrial Development Zone
5. Ms. Gilly Wong, General Manager, MICE and Cruise, The Hong Kong Tourism Board

1215-1345

Luncheon
Restaurant of Hainan International Convention & Exhibition Center

1400-1530

Concurrent Session 1： New technology and media，how to attract customers and to expand market in both traditional and non-traditional ways
Meeting Room 201 of Hainan International Convention & Exhibition Center 

In the era which Web 2.0 bring us a great innovation, strategic thinking on marketing changes a lot. Experience, communication, variation, creativity, relation, all these have brought us into a new media era. Meanwhile, network magazine, blog, TAG, SNS, RSS, WIKI etc. also came into being. Marketing by using new technology and new media have deep impact on traditional ways of promotion in terms of interaction, entertainment, faith etc. Companies which want to dominate the market in the future must know how to master the new technology and new media so as to improve their marketing capability.

Moderator：
Mr. David Sun, General Manager（Asia）of Ungerboeck Systems International Inc.
Speaker：
1. Mr. John Yan, Senior Vice President of Titan Media; Vice President of Titan Sports
2. Ms. Margaret Ma-Connolly, Managing Director of UBM China
3. Mr. Sean Guerre, Chairman of the SISO
4. Mr. Zhang Gang, Founder of Beijing Eastfair Technology Development Co., Ltd.
5. Mr. Gu Xuebin, Managing Director of Info Salons Greater China

1400-1530

Concurrent Session 2: Where will the new profit come from? Cost saving or new sources?
Multi-functional Convention Hall 1 of Hainan International Convention & Exhibition Center 

In addition to the traditional revenue from the space, organizers of conference leading exhibitions have gained more benefit from the gathering of professionals. Seasonal exhibitions can be set at an appropriate time in a popular commercial area. Easy but green and cost-effective exhibitions might attract more medium-sized and small companies of huge vitality. Let’s take a look at these cases and find another answer in the new models of holding exhibitions and conferences.

Moderator：
Mr. Gong Qijun, Vice Director General of Guangxi International Expositions Bureau and Vice Secretary General of China-ASEAN Expo Secretariat
Speakers：
1. Mr. Haiying Liu, CEO of China National Convention Center (CNCC)
2. Mr. Zhao Weiping, General Manager of Messe Frankfurt (Shanghai) Co., Ltd.
3. Mr. Wang Gang, CEO Assistant of Alibaba, Business Development Director of Alibaba and Secretary General of IIA E
4. Mr. Egetenmeir, Managing Director of Messe München GmbH
5.Mr. Shi Jian, Deputy Managing General Manager of Chongqing Yuelai Investment & Development Co,. Ltd., General Manager of Chongqing International Expo Center Co,. Ltd.

1530-1545

Tea break

1545-1715

Haikou, a charming city with new attraction: The ceremony of conferring certificates of professional advisers for Haikou's convention and exhibition industry.
Hainan International Convention & Exhibition Center

Host: Mr. Fan Peikang, Director & Chief Editor of China Trade News

1545-1715

Concurrent Session 3: Asian Power, Asian Voice
Meeting Room 201 of Hainan International Convention & Exhibition Center  

The world economy doesn’t have a quick bounce after the economic crisis, since more and more uncertain elements are involved. The Asian economy gets many challenges from both home and abroad. Under such circumstances, the Asian countries and regions have taken special actions in order to minimize the negative effects brought by the western economic crisis, while contributing their efforts to the recovery of the world economy. Especially, the Exhibition Industry, a barometer of the economy, shows its stability and energy in the economic crisis. This session will listen to the voices from the Asian countries and regions, who demonstrate the special Asian economic power in the adversity.

Moderator：Mr. Zhao Zhenge，Deputy Director-General of the Exhibition Department of CCPIT; Deputy Director-General of the Exhibition Administration Office of CCPIT
Speakers：
1.Mrs. Supawan Teerarat, Exhibition Director of Thailand Convention & Exhibition Bureau(TCEB)
2. Mr. Chao Yuen-Chuan, President & CEO of Taipei World Trade Center
3. Mr. Mark Cochrane, Manager of Asia/Pacific, UFI
4. Mr. Michiaki OGURI, Senior Coordinator (North East Asia) of JETRO
5. Mr. Daniel Cheung, General Manager of Hong Kong Exhibition Services Ltd. and Chairman of Hong Kong Exhibition and Convention Industry Association

1720-1800

Hand-in-Hand Networking Party
The Lobby of Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

1800-2000

Welcome Dinner by China International Exhibition Center Group Corporation (CIEC) and
CEM Certificates Granting Ceremony
Multi-functional Convention Hall of Hainan International Convention & Exhibition Center

2030-2200

Show: Impression of Hainan Island
Theater

January 14,2012 (Saturday)

0745-1130

From Haikou to Sanya

1200-1400

Welcome Luncheon
The Banquet Hall of NARADA Resort & Spa Sanya

1400-1500

Sanya Hotel Registration
NARADA Resort & Spa Sanya , Holiday Inn

1500-1630

Masters and Elites Party by Sanya government (Invitation only)
Lawn of NARADA Resort & Spa Sanya 

1500-1800

Visiting Nanshan (Other Representatives)

1800-1830

Hand-over for CEFCO Host Cities & Closing Ceremony
Sand beach of NARADA Resort & Spa Sanya 

Host：Mr. Gu Chao, Director-General of the Exhibition Department of CCPIT & Director-General of the Exhibition Administration Office of CCPIT
Guest:
1. Mr. Wang Jinzhen, Vice Chairman of China Council for the Promotion of International Trade (CCPIT);Vice Chairman of China Chamber of International Commerce (CCOIC)
2.Mr. Mark Cochrane, Regional Manager of Asia/Pacific, UFI – the Global Association of the Exhibition Industry
3. Ms. Doreen Biela, Chairman of the IAEE
4. Mr. Cherif Moujabber, Member of the Board of Directors of the SISO
5. Mr. Marco Spinger, Director Division Global Markets of Association of the German Trade Fair Industry (AUMA)

1830-2000

Welcome dinner by Chongqing-Host City of CEFCO 2013
Sand beach of NARADA Resort & Spa Sanya

2030-2200

Visiting the duty-free shop in Sanya

January 15,2012 (Sunday)

0830-1200

Golf Event（Registration Only）
Dragon Valley Golf Course

0830-1200

Visiting Sanya Yalong Bay Tropical Forest Park
A beautiful park for photography